Filter Capital Invests in Nua’s $50Mn Series C Round
Filter Capital along with Peak XV led the $50Mn Series C Round in Nua, a digital-first, omni-channel women’s wellness brand. The round includes primary raise and secondaries, with participation from existing investors Mirabilis Investment Trust and Footpath Ventures, and partial exits to Kae Capital, Lightbox VC and existing angel investors.
The company plans to deploy the capital towards its next phase of growth, with a focus on brand building, expanding its reach and distribution, and strengthening its R&D capabilities to build a robust innovation pipeline across women’s wellness.
Founded in 2017 by Ravi Ramachandran, Nua is reimagining women’s wellness in India through better-for-her products, digital tools and a brand designed around the evolving needs of women and girls. The company today serves over 3 million women and girls every month across categories including Zero Irritation period care, maternity care and everyday intimate care.
Commenting on the funding, Ravi Ramachandran, Founder & CEO, Nua said, “Since our inception, we have sought to address neglected needs in women’s wellness through better-for-her products and a brand that genuinely speaks to today’s young women and girls. This foundation has helped us build a deeply loyal customer base and scale our annualised revenue run rate from ₹100 crore to ₹500 crore in just 24 months, while remaining profitable. As we look ahead, we will continue to anticipate the evolving needs of women and build products that make a meaningful difference to their everyday lives.”
Commenting on the investment, Sumit Sinha, Co-founder & Managing Partner, Filter Capital, said, “Nua is redefining feminine hygiene and wellness with its superior product proposition and a brand that has built a remarkable connection with consumers. We are excited to partner with Ravi and the team as they scale Nua into a leader in space.”
This investment highlights Filter Capital’s conviction in the fast-growing new age brand space, as Indian consumers increasingly prioritise higher quality products built around holistic care.
We are pleased to share the press release of this investment across media platform: Economic Times, Live Mint, Money Control, VCCircle, Inc42
About Nua
Founded in 2017 by Ravi Ramachandran, Nua is a digital-first, omni-channel brand reimagining women’s wellness in India. Nua offers a range of better-for-her products across Zero Irritation period care, maternity care, skincare and everyday intimate care, alongside digital tools such as the Nua Period Tracker App and SecretKeeper chat. The company serves over 3 million women and girls every month, with a focus on addressing the evolving needs of women and girls through thoughtful products, digital experiences and innovation.
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