< BACK TO ALL MEDIA
Aug 20, 2025

R for Rabbit Raises USD 27 Million in Growth Capital Led by Filter Capital and Co-Led by 3one4 Capital

R for Rabbit, one of India’s most trusted and fastest-growing baby products brands, has raised USD 27 million in Series B funding through a mix of primary and secondary investments. The round was led by Filter Capital and co-led by 3one4 Capital and facilitated a successful exit for early investor Xponentia Capital, reaffirming strong investor confidence in the brand’s long-term potential. IndigoEdge acted as the exclusive financial advisor on the transaction.

Founded with a mission to bring safe, international-quality, thoughtfully designed products to Indian parents, R for Rabbit has been recognized as one of the leading insurgent brands in India by the InsurgeX report. Its high organic traffic and a customer reach of almost 10 million, with an exceptional Net Promoter Score (NPS) of 80+, are a testament to the trust it has built among millions of Indian parents. The brand is at an annualized revenue run rate (ARR) exceeding USD 30 million, growing at over 35% annually.

The current capital raise is aimed at scaling omnichannel distribution, driving product innovation, and expanding digital initiatives to further strengthen the brand’s leadership in the fast-growing premium baby care market.

“India’s baby care industry is on a strong upward curve. With rising disposable incomes and discerning parents seeking uncompromised safety and quality, the market is ripe for brands that can deliver on those expectations,” said Kunal Popat, Founder & CEO of R for Rabbit. “We’re proud that R for Rabbit has built a strong foundation of trust from day one with parents. This capital will help us double down on innovation, reach, and customer experience as we enter our next growth chapter. We are grateful to Xponentia Capital for their invaluable support and are excited to partner with Filter Capital and 3one4 Capital, who share our vision of reshaping modern parenting.”

Adding a personal lens to the brand’s ethos, Kinjal Popat, Co-founder and Director, said, “As a mother myself, I deeply understand the expectations parents have from baby products. Our proposition of safe, stylish, and thoughtfully engineered products stems from that emotional connection. We aren’t just building a business—we are creating trusted parenting solutions for millions of families.”

Speaking on the investment, Sumit Sinha, Co-founder & Managing Partner at Filter Capital, said, “We are bullish on the long-term potential of the baby care category in India. R for Rabbit stands out with its strong product innovation, high customer delight, and robust growth metrics. We are excited to back a profitable, fast-scaling consumer brand that has already proven its ability to build deep trust with customers.”

India’s baby care segment is witnessing rapid premiumization, with heightened focus on quality and safety. R for Rabbit continues to lead this transformation with its innovative product designs, customer-first approach, and commitment to global standards of safety, strengthening its position as the go-to brand for modern Indian parents.

About R for Rabbit

R for Rabbit is a leading Indian brand specializing in innovative, safety-certified baby products designed to make parenting easier and more joyful. Founded in 2014, the company’s extensive portfolio includes strollers, car seats, highchairs, diapers and more—each adhering to international quality standards. Trusted by over 5 million parents, R for Rabbit blends research-driven design with a strong presence across online and offline channels nationwide.